Halo 3 “Believe” Ad Hits the Interwebs a bit early
Earlier today, someone uploaded the [tag]Halo 3[/tag] “Believe” ad to YouTube (part of a series scheduled to show on Yahoo all week). The “Believe” ad follows yesterdays “Mueseum” ad. The YouTube version has since been taken down, but you can find it over at GameVideos.com.
The rest of the series, and other videos will all be available on Xbox.com/believe, and the Xbox Live Marketplace tomorrow, the 14th.
The central element that much of the integrated marketing campaign centers on is a painstakingly accurate replication of a key moment from a climactic battle set in the “Halo” universe. At over 1200 square feet, reaching a height over 12 feet above the ground and with each handcrafted human and Covenant figure standing eight to twelve inches high, the diorama was large enough to fill an entire studio…
Shooting the campaign took several days as the individual soldier’s stories were told, and as the camera spanned the landscape, finally resting on the mountain top where Master Chief appears to have been conquered by the Covenant enemy…or so it would seem. Viewers quickly realize that there is much more of the story that’s yet to be told – and the game will tell all.
Nice little write up over at TeamXbox.